Having a great web design, a kick-ass back-end platform, and some great content is only the tip of the iceberg in the web development strategy. Don\'t get me wrong, those are all must-haves, but how are you going to be able to make a buck if nobody can find your website? Search Engine Optimization also known as SEO does just that: it helps you get higher rankings in search engine results. In layman\'s words, if you have a good SEO strategy in place, the amount of FREE traffic you get from search engines will increase exponentially.